Why email marketing?
Becuase Email Marketing is the best ways to communicate from a business standpoint. Marketers recognize this innovation and work hard to develop new ways to optimize email marketing practices to better communicate with their audience.
Why is email marketing so great? First, it’s very easy, fast, and low-cost (often no-cost) to do. Even marketing newbies can stage successful email campaigns, especially if you’re using a service that automates the creation, design, mailing, and metrics measurements of your email campaign.
1. Create an easy-to-find, easy-to-use email signup page on your website.
Your website is an essential tool for informing your customers about your business, but it’s also one of the easiest ways to begin building an email list. Your subscribe page should be simple, easy to find from the home page, and briefly tell users what they’re signing up for — your company newsletter, periodic announcements of specials and deals, your recipe-a-week club, etc. Include the link to your signup form in your business’ email signature.
2. Gather emails in person.
If you have a storefront or you regularly interact with customers in an office setting, you can solicit emails directly from the customer. It’s as easy as setting out a good old sign-up sheet where people can write down their emails, or you can be higher tech by displaying a tablet that customers can use to sign up on your website. You can also collect emails when you participate in community events, expos, trade shows, or anywhere else your brand comes in contact with customers in the real world. Finally, when you speak with customers on the phone, ask if they would like to provide an email for your list.
3. Leverage social media to grow your email list.
If you’ve connected with consumers through social media, you’ve already captured their attention and positive energy, so they’ll be predisposed to share their email address with you. You can offer a signup portal through your Facebook or LinkedIn pages, or use Twitter lead-generation cards.
4. Incentivize everyone to provide email addresses.
Offering consumers a reward for providing their email addresses (access to special discounts, free points in your loyalty program, etc.) isn’t the only way to incentivize the email-collection process. You can also reward employees for successfully gathering valid email addresses for your list. Reward customers who refer others to sign up for your list, and include “forward-to-a-friend” links in all your emails.
5. Leverage every piece of paper your business produces and shares with customers.
Yes, it’s an increasingly digitized world and you’re trying to build an email list, but don’t miss out on the opportunity offered by unavoidable pieces of paper, like customer receipts and invoices, direct mail pieces, and even your company business cards and letterhead. Include a brief call to action on everything in order to encourage people to sign up for your email list.
6. Make your emails engaging and effective.
Delivering quality content to email inboxes is a good way to encourage subscribers to help you grow your list by sharing your content with others. Emails that entertain, or those that offer something appealing and exclusive, are shareable. Learn the basics of great emails, like email personalization, killer subject lines, and words that sell.
7. Grow and improve your list by polling current subscribers.
Building an effective email list isn’t just about adding names to it. You also need to be able to segment it and refine it, so that you know your marketing message is reaching the right people at the right time. You can begin doing this by sending out a survey email to current subscribers. Ask them what you’re doing right, what you could be doing better, and what they’d like to see from you by way of new products and services in the future. Reward their responses by offering a discount or other exclusive promotion to those who reply.